Online shopping has become a normal part of everyday life for many of us. Whether it is ordering groceries, buying clothes, or finding a bargain, the convenience is difficult to ignore. However, despite the growth in online shopping, we are hearing increasing concerns from people attending our digital support sessions across Stockport.

The reality is that online scams and misleading sellers are becoming more sophisticated. Advances in artificial intelligence mean that fake websites, convincing product descriptions, realistic images and even customer reviews can be created in minutes. As a result, it is becoming harder for shoppers to distinguish between a genuine offer and a scam.

Recent conversations with learners have highlighted just how common these experiences are becoming. One person shared how they purchased trainers through an online marketplace that appeared genuine but later turned out to be counterfeit. The worrying part was that the price was only around £10 less than the authentic version, making it seem like a realistic discount rather than an obvious scam. Another shopper described ordering a smart suit jacket online, only for it to arrive made from a cheap plastic-like material that looked nothing like the photographs advertised on the website.

Stories like these can understandably make people cautious about shopping online, particularly those who are still developing their confidence with digital technology. That is why we continue to deliver weekly digital drop-in sessions across Stockport in partnership with Stockport Libraries through DigiKnow, a Stockport Council programme designed to help residents thrive online.

This week, we explored online shopping with one of our groups. We began by asking participants whether they already shop online and what they use it for. Most people said they regularly buy clothes and food online. Interestingly, a digital champion was the only person in the room who used largest scale warehouse operators from abroad like Temu.

The discussion soon turned to Amazon. While everyone was familiar with the website, several participants explained that they were reluctant to use it because they did not like the idea of saving their bank card details online. This sparked a useful conversation about alternative ways to pay. We discussed how gift vouchers can provide a practical solution for people who prefer not to store payment information on websites. There was also plenty of interest in learning more about Apple Pay, Google Pay and virtual payment cards, which can provide additional security and reassurance when shopping online.

For the remainder of the session, we worked through the process of making a purchase from stores that have a high street presence too like John Lewis. Together we explored how to search for products, compare options, read descriptions, check delivery details and understand the checkout process. We completed every stage right up to the point of payment, giving everyone the opportunity to see how online shopping works in practice without committing to a purchase.

What became clear throughout the session was that confidence often comes from understanding. Many people are not avoiding online shopping because they lack the ability to do it. Instead, they are looking for reassurance that they can do it safely. By taking the time to understand how websites work, how payments are processed and what warning signs to look out for, people feel much more in control of their online experiences.

As AI continues to make scams more convincing, digital skills are about far more than learning where to click. They are about developing the confidence and critical thinking needed to make informed decisions online. Through our weekly sessions, we are helping Stockport residents build those skills so they can enjoy the benefits of being online while staying safe and informed.

If you would like support with online shopping, avoiding scams or improving your digital confidence, our friendly drop-in sessions are open to everyone. No question is too small, and there is always someone on hand to help. Have a look at our Events page for more information